In the first quarter of 2017 China electricity strong, turnover to catch up with the United States

according to China’s national bureau of statistics in the first quarter of 2017 Chinese consumers online purchase of 1.4045 trillion yuan ($204.1 billion) worth of goods, is us $98.1 billion in online retail sales are more than twice as many. Online retail sales grew 32.1 per cent in the first quarter, compared with 1063.2 billion yuan ($155.4 billion) in the same period last year.

Chinese and U.S. government figures are less than comparable, because the Chinese government’s data includes sales of travel services on retail sites. The sales come from e-commerce sites such as alibaba and jd.com, which are not included in the sales of travel websites such as ctrip. But even with sales of tourist services, China has more online retail sales than the U.S.

In addition, as with American consumers, Chinese consumers are shifting more from physical consumption to online shopping, despite a surge in Chinese bricks-and-mortar stores. Retail sales in China rose 10 per cent year on year in the first quarter of 2017, from 7802.1 billion yuan ($1132.4 billion) to 8582.3 billion yuan ($1245.5 billion).

China’s middle class consumers, who buy all kinds of goods online, are the main drivers of sales growth. Sales growth, according to statistics, the main areas include: entertainment and office supplies, increased by 14.8%, telecommunication equipment (11.0%), sporting goods (17.3%), home decoration (14.8%).

The steady rise in the number of parcels delivered in China is a sign of the growth of its e-commerce sales. In the first quarter of 2017, China’s express delivery company delivered 759 billion packages, up 31.5% from the first quarter of 2016, according to the state administration of postal services. Authorities say about 70 per cent of the parcels are from online orders.

Consumers living outside the big cities are still a strong driver of retail growth. In the first quarter of 2017, China’s rural residents spent 2504.3 billion yuan ($36.4 billion) online, up 36.6 percent year on year

“Consumers now have more purchase channels. They not only can shopping on the web site, can also direct on social media platforms,” China’s electrical business research center, a senior analyst at zhou-ping zhang said. “In addition, Chinese consumers are buying more imported goods from cross-border e-commerce companies, which has become a way for consumers to buy high-quality goods.”

Global brands and retailers are rapidly selling into China via cross-border e-commerce. According to the customs according to data released recently, in the first quarter of 2017, the Shanghai customs processing of overseas goods (from electricity order only) value of 360 million yuan ($52.4 million).

Shanghai launched a free-trade zone in 2013 to simplify the shopping experience for Chinese consumers overseas.

Overseas brands and retailers can store goods in a free trade zone, and Chinese consumers can send goods quickly through the Internet and send them to consumers. The customs clearance process of the goods the same as the Chinese tourists back to the flow of goods from abroad, and the tariff is usually lower than the company a large number of imports to China’s fees. China also has 10 other cities that have established free-trade zones.

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