Cross-border electricity providers must understand the Internet business model

The so-called Internet thinking, and the traditional industry is the most different, should be the business model. The traditional industry is thinking about product innovation, and the Internet industry seems to have to think about business model innovation. Such as Google, in 1999, we also for Google no business and worry. Facebook is still no business after the listing of the business model. But now, how does Google and Facebook now do not worry about revenue? So it is not directly from the user who make money does not matter, only the number of users accumulated to a certain extent, naturally have money doorway “emerged” out. So, as long as your product can attract enough users, you can see the business model. The Internet industry has gone through all these years after the attempt, has basically worked out the so-called Internet thinking under the business model routines. After the product has accumulated enough users, these off-the-shelf business models can be used for my use. Preliminary summary, there may be 24 models of business model. Of course, more intelligent and extremely business, but also continue to open up new business models.

First, the physical business model
If your product is something, the audience can directly hold and use your item, that is, the usual sense of the goods / goods, then your business model is very simple, basically four routines:
1, their own production, their own sales: their direct production, direct sales to the user
2, outsourcing production, their sales: the production process out of their own, responsible for direct sales to users
3, only production, not sales: their own production, to the distributor sales
4, only sales, not production: their own as a distributor, or to provide sales of goods trading market
Amazon, Jingdong and other e-commerce sites, is in front of the first four business models.
If your product is not something, the audience can not directly hold and use, then how do you make money? Here to see the so-called Internet business model under the thinking.
Second, advertising
Since Google began advertising in the search results next to advertising, advertising has become the default choice of the Internet industry default mode. In fact, advertising has been the main business model of print media, and now the Internet industry has completely taken away the limelight in the field of advertising.


5, display advertising: advertising advertising in the form of text, banner pictures, banner banners, text links, popcorn, etc., usually by the display location and time charges, that is, we said monthly advertising or package days, The This is the most common model of the goal.
6, advertising network: advertising network relative to the Internet in the form of advertising agencies, advertisers in the advertising network advertising, advertising and then push the ads to the various sites or App to go. Baidu Union, Google AdSense is the largest of two ad networks. Basically, the site traffic has not yet reached a certain extent, will choose to cooperate with the advertising network, only to do a certain amount of traffic, will be established directly with the advertisers to establish a cooperative relationship. The network is typically charged for clicks on ads.
7, electricity business advertising: the most common is the mother of Ali, Jingdong, Amazon, Dangdang have their own electricity business ads, where the customer is also relying on this suddenly became popular. These advertisements are generally paid for by sales commission. Many shopping guide site, is entirely dependent on this income, especially the sea Amoy shopping guide site, will access the various overseas shopping site advertising, commission quite good.
8, soft paper: soft text refers to the advertising content and article content perfect combination, so that users read the article, both get what he wants, but also understand the content of advertising. Many media sites or microblogging, WeChat large, are relying on soft text to make money.
9, the virtual product for advertising effect: You can also provide users with virtual products, but the price is the user must accept a certain amount of advertising, such as watching the ads, register a site users, download an App.
10, the user behavior data: by analyzing the user on your website or app on the way, you can analyze the user’s habits and psychology, which is conducive to product design and business planning to make the right decisions. Many companies need such users to use the habit of data, so you can sell such data. Taobao data magic to provide such services, such as tell you what place, what goods, what style, what size most users welcome.
Third, the platform trading model
11, physical trading platform: the user on your platform for merchandise transactions, through your platform to pay, you charge from the commission. Lynx is the largest physical trading platform, Lynx’s commission is its main source of income.
12, the service trading platform: the user on your platform to provide and receive services, through your platform to pay, you charge from the commission. Witkey platform pig is like this to receive a commission. Uber’s profit model is also a commission for the driver’s fare.
13, precipitation funds model: the user in your platform to retain funds, you can use these precipitation funds to earn return on investment income. The traditional retail trade account with the amount of money, is to make money with precipitation funds. Now this routine is also used in the Internet industry, it is said that Jingdong is to rely on the precipitation of their own money. Many Internet financial companies, O2O companies, but also hope that this model.
Fourth, directly to the user charges
In addition to advertising, another major business model is to charge users directly. of course. If the early charges, it is likely to scare off the user. So, need to use some clever practice.
14, regular payment model: This business model is similar to the mobile phone calls monthly package, regular payment to obtain a certain period of service. Relative to the one-time payment directly to buy software, pay a single payment on a regular basis is relatively small, so the user pay the threshold is relatively low. Such as QQ members, is the monthly / annual payment model, the current price is almost 10Q per month.
15, on-demand payment: on-demand payment is the actual purchase of the user service, only need to pay the corresponding costs. For example, in the love of the arts to see want to see a movie, spend 5 dollars, just look at this one, which is on-demand pay. If you buy a loving art VIP users, in a period of time all members of the free movies can be seen, this is the regular payment model. For example, I want to find the most in need of documents, download to 5 dollars (how are all 5 dollars), I can pay with the micro-letter to download the file.
16, printer mode: the printer’s business model is, first sold at a very cheap price to consumers a basic equipment, such as printers, users want to use this device, it must be relatively high prices continue to buy other accessories, such as Supplies. The razor is also using a similar business model, the price of the turret near the white to send, and then through the sell blade to make money. Another example is the home game machine is also, Sony and Nintendo to sell the game at less than the cost of the price, and then use a high price to sell the game CD. Because the Japanese printer company Epson first use this business model, so I called him the printer model.
Five, free value-added model
Free value-added business model is to allow some users to use the product free of charge, while the other part of the user to buy value-added services, through the replenishment of capital services to earn back costs and profits. But usually generally take the free value-added model of the product, may only 0.5-1% of the free users will be converted into paid users.
17, limited number of free use: This model is within a certain number of times, the user can be free to use, beyond this number of times need to pay.
18, limited number of free use: This model refers to the number of users within a certain number, is free, if the number of users beyond the limit, it is necessary to charge. Such as a lot of business mail service, if your company registered a domain name, intends to use this domain name to do your business mailbox; E-mail service providers can request, 5 or less email address free of charge, more than 5 e-mail address to buy their service.
19, limited free users can use the function: free users can only use a few features, if you want to use all the features, you have to pay. For example, I now use Evernote, these days also always remind me not to upgrade, after the upgrade, each month can upload a larger attachment, you can also add a password to their notes. I have two functions that I want, but have not figured out whether it is worth spending money.
20, in-app purchase: the application download and the use is free, but in the course of the use, you can pay for a specific function. The most common is the game, buy virtual equipment or props and the like. And then, for example, in the WeChat to buy paid labels.
21, trial period free of charge: allow users to the initial period of time can be free to use, more than the trial period will have to pay. For example, I now Office, remind me every day, free trial period there are XX days will expire, let me pay close attention to activation. Activation is to buy genuine activation code, and I now worry about where to find the activation code it

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